AI is becoming a super employee in the food and beverage industry.
Since ChatGPT showed humans a powerful self-learning ability, it has aroused widespread concern, but in fact, more and more types of work are closely connected with Chat GPT. Whether you agree with it or not, AI is becoming the best tool for future artificial strong substitute.
Not only can some jobs be replaced through efficient collaboration capabilities, such as product assembly, data analysis, etc., but also through rapid independent learning and big data analysis, product design, R&D and marketing can only be completed by humans.
Today, the food and beverage industry is also embracing AI, ranging from the intelligent production of lighthouse factories to the packaging design of products, all of which have AI.
01. Multiple brands use AI, and the food and beverage industry ushers in artificial intelligence
The more influential the brand, the more willing to embrace new things.
On May 10, Wanglaoji launched the first batch of products in the beverage industry independently designed by AI, and this product with the theme of "Chinese style" combines the concept of four seasons, with traditional national elements such as mountains and rivers, forests, and birds. Quickly designed by AI and evaluated by the design team, four designs were finally retained.
It seems that Wanglaoji, which has launched the Surname Can, Jiqing Can, and Jiyan Can, wants to use the super algorithm of AI to bring more creative products to consumers.
Coincidentally, Yili has recently launched 6 types of AI packaging for dairy products, which is also the first AI packaging in the dairy industry.
Different from Wanglaoji's AI artistic conception, Yili's AI packaging is more visually impactful. It is understood that the packaging design process of this series is dominated by AI. In terms of major elements, AI designed a design with smooth lines, simplicity and elegance.
And Zhong Xuegao also used AI in the newly launched brand Sa'saa. As a 3.5 yuan ice cream product, it is not only the lowest price product in Zhong Xuegao's history, but also the name, packaging, taste, etc. AI generated.
If AI design and packaging are only involved in brand marketing, then the flavors recommended by AI are integrated into the production and R&D process. Although it is only a theoretical suggestion, it is also a huge improvement for the food and beverage industry. .
So is the taste recommended by AI in line with the taste of human beings?
