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Grab the beach in the downstream industry of liquor and implement digital transformation in the Zuny

2023-06-16 16:141150

News:In May, the liquor packaging market in the southern new town of Renhuai City was crowded with people. Zhang Qi, a partner of Xizun Printing Co., Ltd. in Renhuai City, Guizhou Province, was looking for business opportunities for cooperation. I opened a packaging material company in Luban, Renhuai, which has provided employment for more than 20 people in the surrounding area. Although the company is still in its infancy, the entire Zunyi is promoting the development of the liquor industry with high quality, and I see a huge room for the development of the packaging material industry.”






  At the entrance of the "Xinglong Packaging" store located in the liquor packaging market in the southern new city, Zhang Qizheng and the person in charge of Xinglong Packaging learned about the company's development in detail. "We will work together to promote high-quality development in terms of technical personnel, management experience, and financial guarantee. At present, the company has strategic cooperation with more than 10 wine companies."



  In recent years, Zunyi City has vigorously supported packaging material enterprises to become bigger and stronger with three major measures: strengthening planning, strengthening investment promotion, and improving services, creating a cluster of liquor packaging supporting industries, and promoting the formation of new production capacity and economic growth points.



  At present, the liquor industry in Zunyi is developing towards a more intelligent, digital, and efficient development. Various companies are also promoting the digital transformation of the packaging material industry, realizing the digital management and integration of products, channels, terminals, and consumers, and running through the entire industrial chain. , forming a strong industrial chain competitiveness.



  Guizhou Guochuang Packaging Technology Research Institute is a liquor packaging material research and development enterprise settled in Guiyang through investment promotion. It is a brand incubation company that uses all-digital innovative printing and packaging technology and integrates traditional packaging design, production and brand operation planning. company.



  Gao Yanqiong, the founder of the institute, said that scientific and technological creativity makes the packaging more design-oriented. From the packaging structure, visual pattern, and color, every detail is not simple. The packaging structure design can use a variety of methods to pursue the beauty of shape, material and craftsmanship of packaging from multiple dimensions. Through the improvement of production and process, the mass production of all-paper-plastic packaging has been realized in the wine packaging industry, bringing consumers a more advanced appearance and a more environmentally friendly experience.



  At present, the company has provided ideal packaging material solutions for many wineries along the Chishui River.



  Since 2018, Guizhou Province has organized liquor companies and packaging companies to match supply and demand seven times, which has effectively promoted Guizhou liquor packaging from "looking at Guizhou" to "working in Guizhou", forming five packaging parks in Zunyi and Bijie, 15 Nine of the six packaging categories basically meet the needs of the industry, and the matching rate of liquor packaging in the province is stable at more than 80%.



  In Loudi Village, Wenshui Town, Xishui County, next to the Wenshui East Toll Station of Zhengxi Expressway, this is the Wenshui Liquor Supporting Industrial Park. In the production workshop of Xishuifei Packaging Co., Ltd., the non-stop production equipment roared.



  "Last year, our turnover exceeded 300 million yuan, and the order in the first quarter of this year was close to 50 million yuan. At present, more than 10 production lines are in operation, which can meet the company's order demand this year." Wu Jiao, administrative manager of Xishuifei Packaging Co., Ltd. explain.


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