News:When it comes to takeaway packaging, what are your most concerned points?
Recently, the first "Food Delivery Green Packaging Application Working Group" initiated by Meituan's "Green Mountain Project" collected feedback on food delivery packaging from 1,678 merchants and 524 consumers through an online questionnaire survey. The results of the questionnaire show that "good packaging performance" and "green environmental protection" have become the two dimensions that consumers are most concerned about. In the take-out scenario, good take-out packaging is an important basis for ensuring consumers' dining experience, and can help merchants increase repurchase rates.
The rapid development of the food delivery industry continues to promote the rapid development of food delivery packaging. Driven by factors such as economic and social development, the improvement of residents' consumption awareness, and green and sustainable policies, food delivery packaging is showing a trend of diversification, personalization, and green development. Meituan's "Tsingshan Project" recently released the "Green Packaging Solution for Food Delivery", and launched the second "Science and Technology Innovation China" Meituan Qingshan Environmental Protection Technology Innovation Demonstration Project Solicitation.
More than 50% of consumers believe that packaging problems affect the dining experience
According to the survey, more than 50% of consumers believe that packaging problems will affect the dining experience, and 88% of consumers said they would repurchase from merchants with good takeaway packaging experience. Xiaobei, a heavy takeaway user, talked about this topic and told about his own experience. He once ordered takeaway from a well-known brand restaurant, but half of the soup was spilled after receiving it. Not only did it get everywhere, but it also seriously affected the dining mood. Faced with this situation, he believes that it is unreasonable to give the delivery guy a bad review or seek compensation from the merchant, and there should be a better solution for the delivery packaging.
Easy to leak, easy to break, and no heat preservation have always been the pain points that urgently need to be solved in food delivery packaging. Many merchants will choose to use stretch film, staples, etc. to solve the leaking problem, but a new problem has emerged: the circles of thick stretch film on the takeaway lunch box seem to "never find an end "Consumers are often scratched by the layers of staples on the takeaway bags. Some netizens joked that "some staplers have never ordered a book in their entire lives." In order to help consumers better improve their dining experience and help merchants solve packaging pain points, providing effective green packaging solutions has always been one of the key work directions of Meituan's "Qingshan Project".
The Green Packaging Application Working Group released the "Green Packaging Solution for Food Delivery"
Meituan has already begun to explore the innovation of food delivery packaging in terms of "performance" and "green". Meituan has launched the Qingshan Project since 2017, which is committed to promoting the solution of environmental protection problems in the food delivery industry, and linking the upstream and downstream of the industry to jointly promote the green transformation of the industry. In January 2023, Tsingshan plans to cooperate with China Packaging Federation, China Chamber of Commerce, China Hotel Association and other industry organizations and catering businesses to establish the "Green Packaging Application Working Group for Food Delivery", hoping to further promote the application of green packaging in the food delivery industry. Application and supply chain construction to promote sustainable development of the industry.
The working group recently released the "Green Packaging Solution for Food Delivery", and demonstrated the phased results of "providing recyclable, degradable or reusable packaging solutions for all merchants". In response to the packaging issues that consumers are concerned about, Qingshan Plan has conducted in-depth research on all links of the industrial chain, and released green packaging solutions based on the characteristics of different dishes. At the same time, through the four steps of "understanding, selecting, ordering, and buying", it helps catering businesses to carry out the green transformation of packaging, so that businesses can understand the classification of green packaging, enhance environmental awareness, and comprehensively measure the four dimensions of "performance, environmental protection, price, and appearance". Choose an appropriate green packaging solution for purchase.
link all parties in the industry and work together for the green development of the food delivery industry
There is a long way to go, and green innovative packaging is a long-term sustainable development project that requires joint efforts. At present, the Green Packaging Application Working Group still has a long way to go in terms of establishing green packaging standards, incubating green innovative packaging, and building a green packaging supply chain.
In order to find more innovative possibilities in the direction of green packaging, provide platform merchants with truly feasible packaging solutions, and solve the current packaging problems, the "'Science and Technology Innovation China' Meituan Qingshan Environmental Protection Co., Ltd. The second session of the "Science and Technology Innovation Demonstration Project" was launched in mid-May, focusing on the three major areas of green innovative packaging, green recycling and green supply chain systems, and openly solicited innovative, environmentally friendly, and demonstrative advanced technologies and projects. Support green and low-carbon scientific and technological achievements that can be applied to the food delivery field, and help achieve the goals of carbon peaking and carbon neutrality.
It is estimated that in 2025, Tsingshan plans to build a green packaging supply chain and provide recyclable, degradable or reusable take-out packaging solutions for all merchants on the platform. In order to achieve this goal, Meituan’s “Tsingshan Project” hopes to cooperate with all parties through the launch of the Tsingshan Science and Technology Fund, and continue to work hard for the green development of the food delivery industry.
