News:A huge gift box was unpacked layer by layer, and there were only eight 60-gram "mini rice dumplings", priced at 368 yuan...Dragon Boat Festival is approaching, similar to the luxuriously packaged, gimmick-filled rice dumplings, which cost hundreds of thousands of yuan Gift boxes have successively appeared on some e-commerce platforms, large supermarkets, star hotels and other places.
The phenomenon of excessive packaging has been repeatedly banned, especially during traditional festivals such as the Dragon Boat Festival, "sky-high priced rice dumplings" and "sky-high priced moon cakes" have been criticized. From beautifully printed cartons to metal and solid wood gift boxes, even designed as leather handbags and suitcases... once put on a gorgeous coat, the gift dumplings that are almost the same as the bulk quality instantly become a "luxury" that doubles in value. While burdening consumers, it causes waste of resources and environmental pollution, and it is more likely to breed problems such as "corruption of human feelings".
Excessive packaging wastes resources and pollutes the environment. At present, few merchants take the initiative to consider the issue of gift box recycling, and most consumers do not have a strong willingness to reuse gift boxes. As a result, no matter how delicate the packaged gift box is, it is difficult to escape the end of becoming waste. Excessive packaging has to "pay the bill" for the ecological environment.
An important reason why excessive packaging has been cured for a long time is that there is demand in the market. During the holidays, zongzi and moon cakes are often spoiled by the mentality of "the more luxurious, the more face, and the better to do things", forming a strange phenomenon that "people who buy them don't eat them, and people who eat them don't buy them". Some businesses use "gifting to leaders" and "sending to superiors" as selling points, distorting the original intention of festival blessings and human relations, deviating from the normal scope of interpersonal communication, making food dumplings "changing taste and shape", and even becoming a breeding ground for various corruptions.
To rectify the trend of excessive packaging, it is necessary to adopt a multi-pronged approach and comprehensive measures. Manufacturers are putting more effort into product development and quality improvement, and consciously promote simplified packaging; market supervision departments have stepped up supervision and law enforcement, and found and investigated violations of laws and regulations together; consumers have established a green, low-carbon, rational consumption concept and rejected Paying for the excessive packaging... Excessive packaging will lose the living space, and the zongzi can return to the "original flavor" and return to its true nature of traditional festival food.
