The 2024 Tianfu Book Fair, with the annual theme of "The fragrance of books enriches Tianfu's reform and writes a new chapter", opened in Chengdu on the 11th. This book fair attracted more than 30 publishing and media groups and many cultural and creative institutions to participate in the exhibition. The main venue focused on the party's innovative theoretical works, national outstanding boutique publications, local cultural boutique publications, and recently published new books, totaling 60,000 Yuzhong; the online cloud exhibition venue has launched four themed fine book exhibitions: Chinese version of good books, Cantonese version of good books, Sichuan version of good books, and Wenxuan Zhenxuan, bringing a rich variety of fine books to readers.
The 2024 Tianfu Book Fair focuses on promoting Bashu culture. During the event, the first volume of "Shu Road: Historical Transportation Geography of the Sichuan Basin", "Ten Lectures on Shu Road" and the Shu Road Heritage Series (First Volume), "Sanxingdui Dialogue with Ancient Sites", etc. were released one after another. Works with Bashu cultural characteristics. At this book fair, the Chinese version of the English book "Jianmen Ancient Shu Road Walk" by American Jia Hepu was released for the first time. Jia Hepu visited the ancient Shu Road 24 times. "I am very happy that Chinese readers have the opportunity to read this book and hike on this beautiful ancient road. I really think this is one of the most beautiful scenic spots you can find." At the press conference, Jia Hepu gave a video speech Zhong said.
With the development of digital technology, readers' reading needs have become increasingly diversified. Publishing units have actively expanded the digital publishing industry and created new formats and models that integrate culture and technology. The 2024 Tianfu Book Fair uses books as a medium and associates periodicals with cultural and creative products, animation games, online literary IP and other formats to enrich exhibition content and lead the trend of cultural cross-border integration. More than ten game and animation companies have settled in the main venue of this book fair, displaying game research and development, publishing, distribution, operation and other aspects, and conducting interactive experiences on high-quality game animations such as "Twenty-Four Solar Terms" and "Carbon Island"; the smart reading area is concentrated on display Multi-form reading media such as paper reading, digital reading, and smart reading create an immersive interactive reading experience.
The 2024 Tianfu Book Fair invites international bookstores for the first time, selecting more than 1,400 kinds and nearly 4,000 original foreign language books. The exhibition includes children's popular science books, foreign classic literature, original comics and other popular books. This book fair also invited more than a hundred well-known writers, cultural celebrities and artists to participate, and held more than a thousand cultural activities, which was larger than in previous years. In order to deepen national reading, this book fair will distribute discount coupons worth a total of 5 million yuan to the society, and carry out reading activities for primary and secondary school students in the vast rural areas of Sichuan.
The 2024 Tianfu Book Fair will last until the 14th. This book fair is guided by the Printing and Distribution Bureau of the Propaganda Department of the CPC Central Committee, the Propaganda Department of the Sichuan Provincial Committee of the Communist Party of China, and the Chengdu Municipal People's Government, hosted by Sichuan Xinhua Publishing and Distribution Group Co., Ltd., and the Sichuan Provincial Publication Distribution Industry Association, and hosted by Xinhua Wenxuan Publishing and Media Co., Ltd. . China Publishing Group Co., Ltd. will participate in the exhibition as the permanent guest of honor group, and Guangdong Publishing Group Co., Ltd. will participate in the exhibition as the annual guest of honor group.