The printing and packaging industry used to be a powerful leader in Cangnan's economic development, and supported Cangnan's economic prosperity. Due to the long-term extensive development, the printing and packaging industry in our county has obvious characteristics of "four lows" such as low entry barriers, low-end products, low technical content, and low added value. Especially in recent years, there are few new products, and the output value rate of new products There is a large gap in the average level of the province, and there are many difficulties and problems in further strengthening and expanding.
1. Difficulties and problems
(1) From the perspective of the development of enterprises themselves: First, although there are many printing and packaging enterprises in our county, they are mainly small and micro enterprises, relatively small in scale and scattered in size, and mostly in family and family production models. In addition, the leading printing and packaging enterprises in the original Cangnan County were basically located in Longgang area. After the separation of Longgang, the printing industry in our county was left out, and the overall position in the county fell sharply. Second, most of the printing and packaging enterprises in our county have weak independent innovation capabilities, low product levels, no core competitiveness, serious homogeneous competition, and slow digital empowerment. The third is that the printing and packaging industry chain in our county is not perfect enough, and the integration ability is low. After receiving the order, the enterprise cannot independently complete the production of each industrial chain link of the ordered product in a single park, and its competitiveness is relatively weak.
(2) From the perspective of the external development environment: First, there are large factor constraints. Due to the shortage of industrial land space in our county, it is difficult for enterprises in Qianku and Jinxiang, two important printing towns, to obtain effective land supply, which restricts enterprises from further expanding and strengthening. Second, policy adaptation is difficult. According to the industrial reform policy, for the renovation and upgrading of old factory buildings of enterprises, the floor area ratio must not be lower than 2.4, and the average tax per mu should not be lower than 250,000 yuan/mu. The implementation of the policy is relatively rigid, the pressure on enterprises is high, and the enthusiasm for renovation is low. Third, the business environment needs to be improved. The atmosphere of mutual support among affiliated enterprises in the county is not strong. For example, under the premise that the quality and price are comparable, most of the printing and packaging products required by local customers in Cangnan (salted products, moon cakes, knitted underwear, etc.) still follow the past, and the habits are placed in the dragon. Hong Kong production.
Two, some suggestions
(1) Strengthen the ability of scientific and technological innovation and promote the rapid development of the industry.
1. Cultivate increments and promote industrial upgrading and development. One is to increase the intensity of enterprise cultivation. Focusing on supporting large, excellent, middle-educated and small companies to go public, accurately select and cultivate high-quality enterprises, and incubate a number of technology-based printing companies; speed up support for small and micro enterprises in the printing industry, promote small-scale promotion and standard listing actions, and promote the butterfly transformation of the printing industry jump. The second is to strengthen the strength of leading enterprises. Adhere to the combination of cultivation and growth, optimize medium-sized enterprises to accelerate transformation and fission; cultivate leading enterprises, and strive to add a batch of printing enterprises with an annual output value of over 100 million yuan within three years (there are 37 enterprises with an annual output value of more than 50 million yuan in 2021, and more than There are 12 companies with 100 million yuan), and more than 3 new "specialized, special and new", "little giants" and "invisible champions" in subdivided industries.
2. Optimize stock and promote industrial transformation and development. First, we must build a new system for intelligent technological transformation. Set up an incentive fund for the intelligent transformation of the printing and packaging industry to encourage printing companies to adopt new technologies, new processes, and new equipment to carry out intelligent technological transformation of production facilities, process conditions, and production services to improve production efficiency and product quality. Second, we must play the role of a technological innovation platform. Deepen the incubation and transformation chain of "incubator-accelerator-industrial park"; led by leading enterprises in the industry, assisted by the government, and cooperate with scientific research institutions such as Zhejiang University of Technology, make efforts in intelligent production, standardization of testing, etc., and build an industrial exchange and cooperation platform , industry-university-research collaborative innovation platform, etc.
(2) Strengthen and extend the industrial chain to realize industrial cluster development.
1. Adjust the planning and improve the spatial layout. Improve the spatial layout of Cangnan's printing and packaging industry in Qianku Town, and create the "Zhenan Printing Technology Industrial Park". Led by state-owned enterprises, standard factory buildings will be built to guide the printing and packaging enterprises in our county to enter as much as possible, forming a gathering area for printing enterprises, and accelerating the integrated development of money and hope.
2. Improve the "chain owner" mechanism of the industrial chain. Build a "chain master" enterprise with leading printing enterprises as the industrial chain, increase the support of upstream and downstream enterprises in the industrial chain, give full play to its leading role in the industry and its main role in industrial upgrading, industrial technology improvement and value distribution , forming a complete industrial chain with printing enterprises as the center and coordinated development of pre-press, India-China and post-press enterprises.
3. Strengthen the role of industry associations. Industry associations and leading enterprises should coordinate the orderly division of labor, collaborative linkage, complementary operation, and make up for shortcomings among member enterprises. They should build an online sales platform to realize the group development of enterprises and enhance their competitiveness; focus on solving the bargaining power of enterprise production factors Low-level short boards promote the industry to cultivate and strengthen the development of the entire industrial chain.
(3) Increase policy support and promote the revitalization of the printing industry.
1. Give new land index tendency. When the government formulates an industrial development plan that makes money easy to expect, it must reserve a certain amount of room for the printing industry to develop. To a certain extent, it meets the land use index requirements of printing enterprises and broadens the development channels of printing enterprises.
2. Policy formulation and implementation should be more flexible. The first is to set the threshold for the floor area ratio: in principle, the industrial reform policy requires that the floor area ratio of industrial buildings should not be lower than 2.4. It is suggested that if there are special circumstances, the final plan can be designed according to the general plan, and the building density should be appropriately adjusted from 50%. Solve design problems such as fire safety in enterprises. The second is to address the issue of per-mu tax requirements. The per-mu tax requirement for enterprise plant renovation is 250,000 yuan/mu. It is recommended that enterprises not be assessed in the year of project completion and acceptance. When the tax reaches 250,000 yuan/mu, the standard is met, and a certain transition period is given.
3. Stimulate the main role of printing enterprises in innovation. It is suggested that the proportion of R&D expenses in the main business income of enterprises should be used as an important indicator for the selection of the top 100 industrial enterprises in our county and the A-level enterprises in the evaluation of yield per mu, so as to stimulate enterprises to increase investment in scientific and technological innovation.
