From January to March 2023, the operating income of enterprises above designated size in the printing industry decreased by 6.8% year-on-year; the total profit realized decreased by 19.9% year-on-year. Both the growth rate of revenue and profit have narrowed, but the business situation is still relatively severe.

  Recently, the National Bureau of Statistics disclosed the economic benefits of industrial enterprises from January to March 2023. In the first quarter, with the rapid and stable transition of epidemic prevention and control, market demand gradually picked up, the recovery of industrial and supply chains accelerated, and positive changes occurred in industrial production, showing a trend of stabilization and recovery.

  It should be noted that in the statistical system of the National Bureau of Statistics, "printing and recording media reproduction industry" is one of the 41 major industries in the entire industry. There are more than 6,000 regulated enterprises (with an annual main business income of more than 20 million yuan) reporting operating data on a monthly basis. The total annual operating income of these enterprises is more than 700 billion yuan, accounting for more than half of the overall revenue of the printing industry in the country.

  based on this, the operating performance of printing enterprises above designated size has become an important window to observe the development of the entire industry. Keyin Media Industry Research Center will also take advantage of this representative observation window to timely disclose statistical data every month, analyze industry changes, and help industry practitioners understand the development trend and adjust business strategies in a timely manner.

  1. Overall trend analysis

  In the first quarter of 2023, domestic GDP will grow by 4.5% year-on-year, 1.6 percentage points faster than the 2.9% in the fourth quarter of 2022, and the overall economic recovery will remain positive. Judging from the contribution of investment, consumption, and export to GDP growth, the contribution rate of final consumption to economic growth in the first quarter reached 66.6%, which has rebounded significantly compared with the whole of last year, and is the most important driver of economic growth among the three major demands. the elements of.