From traditional plate making company to digitalAs a printing company, Wuhan Xinxin Digital Color Printing Co., Ltd. (hereinafter referred to as "Xinxin Color Printing") has always been committed to subverting customer experience and accomplishing "allowing customers to purchase what they need as soon as they enter the door". Recently, the reporter had the honor to visit Xinxin Color Printing and had a cordial conversation with the general manager Huang Chunlei.

　　Transition from traditional plate-making enterprises to digital printing

　　In 1999, Wuhan Xinxin Color Printing Plate Co., Ltd. was officially established. After more than ten years of development, it has gradually become the largest prepress plate making company in central China. Driven by the wave of technological development, Huang Chunlei realized that the single business model and The company could not develop for a long time, so it decided to transform and develop the digital printing field. In 2010, Xinxin Color Printing was formally established. As an established integrated digital printing service provider in Central China, Xinxin Color Printing serves customers in the form of printing factory + advertising department + chain stores.

　　The printing factory uses high-quality and efficient printing to make chain stores meet customer needs faster and closer; the advertising department provides brand design to support customers' creative realization and meet advertising needs; 4 chain stores are located in major business districts and cultural centers in Wuhan Within 24 hours, it provides customers with one-stop professional services from document electronic color separation , graphic design, printing and binding to distribution. The customer base exceeds 4,000, and it has become a designated service provider for many listed companies and government agencies in Hubei Province. Huang Chunlei said: "Maintaining the essence of India, continuous innovation is the driving force for Xinxin to keep moving forward, especially the Optics Valley Software Park store has been exploring in recent years."