China has formulated a policy of vigorously developing digital printing

In terms of price, digital printing is only cost-effective within a certain amount. Our government has formulated a policy of vigorously developing digital printing and taken practical actions. At last year's southern printing exhibition, all parties involved in digital printing had frank and even sharp discussions, which was highlighted in the price of ink, which was unheard of in the past. It may become an entry point to promote the popularization of inkjet digital printing. The author suggests that digital printing equipment suppliers should consider appropriately reducing the price of equipment consumables and lowering the threshold in order to expand market share from the perspective of matching the law of price and value and making digital printing profitable. Zero down payment, no interest, no guarantee and mortgage for 3-5 years can also be considered; Or reduce the production and operation costs, instead of charging by sheet, adopt the consumables sales and annual guarantee charging mode of traditional printing machines.

Profit model is the most important

Of course, enterprises already engaged in digital printing should, on the one hand, explore the market and seek the right sales field and business model; On the other hand, we should give timely feedback on the market and our own opinions and suggestions on equipment, consumables, technology, etc., so as to encourage manufacturers to improve and improve them, so as to gradually expand market share. The author suggests that, in order to accelerate the development of digital printing, the printing industry should consciously, comprehensively and ahead of time coordinate and integrate all aspects of digital printing.

China's printing industry, which is dominated by traditional printing, is facing the challenge of digital printing, and should respond sensitively and actively. Traditional printing enterprises should pay close attention to, warm up or enter into digital printing at the right time.

First of all, leaders of traditional printing enterprises should understand the law of the growth and decline of digital printing and traditional printing. The whole process network digital publishing printing technology is bound to be the mainstream printing technology in the foreseeable future; Direct plate making by digital computer is only a phased transitional technology. We should make better use of this law, consciously and consciously make correct strategic decisions from a strategic perspective, so that enterprises can keep abreast of the train of the times.  Secondly, we should pay close attention to the development and change of digital printing and its relationship with traditional printing at any time, and conduct detailed analysis and evaluation to provide basis for enterprise decision-making.

At present, the market share of digital printing and traditional printing is both separated and overlapped. The large-scale, long edition printing and fine printing, which determine the number of prints subjectively, are the current market and main position of offset printing. Although newspaper printing has experienced ups and downs in recent years, it is still the printing category with the largest paper consumption in China and the main position of offset printing at present. Packaging printing is still dominated by traditional printing. Variable data continuous printing, digital proofing, artwork copying, and short version printing below a certain number are the current basically exclusive markets of digital printing.

The overlap between digital printing and traditional printing is mainly the original market of small offset printing and some large-scale medium and low-grade prints.  Both digital printing and traditional printing are striving to improve the cost-effectiveness of equipment and are engaged in fierce competition. At the same time, both sides are also cooperating and even integrating. For example, for the research and development of digital post press equipment, we should learn from the ready-made experience, data and standards of traditional equipment, and it is best to make two kinds of printing common, so as to save valuable resources. To achieve this goal, the main direction and focus are not on the research and development of digital post press equipment, but on the reform of digital printing equipment. One is to increase its format, and the other is to improve the thermal curing of ink to cold curing, so as to make the properties and specifications of semi-finished products of digital printing approximate or equal to those of semi-finished products of traditional printing.