News:The 12th Suzhou Cultural Fair in 2023 will be held at the Suzhou International Expo Center from July 14th to 16th. This year’s Cultural Fair will hold the digital torch, take advantage of the cultural wind, appreciate the prosperity of the industry, and set a benchmark for the city , will bring an unforgettable new experience to the participants, and let the world witness the speed of Suzhou. The grand event has been held for twelve years, and there are new ideas every year. The success of the Suzhou Cultural Expo comes not only from the construction of its own brand culture, but also from the innovation genes and policy empowerment of Suzhou City. Facing the strategic opportunity of cultural digitalization, Suzhou has been running with "numbers" and made efforts in various ways to actively explore experience for Jiangsu to build "the first province of digital integration", provide a demonstration for the development of digital culture in the Yangtze River Delta region, and strive to become a national digital culture The "new model" and "weather vane" of the highlands.
In the wave of digitalization, the source of the cultural industry is fully flowing, the light and shadow of the life stage are changing rapidly, the beauty of time and space is radiant, and the network that connects all things explores infinitely...Digitalization has become a breakthrough force for the development and transformation of the cultural industry, and it has also brought new opportunities to the city. Here comes the vitality.
On this occasion, the 12th Suzhou Cultural Expo will be held at the Suzhou International Expo Center from July 14th to 16th. It is reported that the theme of this year's Suzhou Cultural Expo will be "Digital Empowerment, Creative Capital". Focusing on digital culture, it fully demonstrates the deep integration of digital technology and cultural creativity, shows the speed of Suzhou, tastes the temperature of Jiangnan, and explores the height of innovation.
The 2023 ICIF holds up the "digital torch"
From the proposition of "Design Leading Digital Empowerment" of the 10th ICIF in 2021, to the concept of "Digital Empowerment and Creative Capital" of the 11th ICIF in 2022, to the continuation and cooperation of this ICIF Deepening, we can clearly see that digital culture has become one of the core positioning of Suzhou Cultural Expo.
The most noteworthy thing about this year's Suzhou International Cultural Expo is the strong "digital elements": In all aspects of planning, organization, display and activities, we adhere to the concept of digitalization, penetrate digital thinking, integrate digital means, and hold up the "digital torch" , light up the creative city, and let culture, resources, and industries dance to their heart's content.
Curatorial Thoughts: Taking "Digital Culture" as the Main Direction
This Suzhou International Cultural Expo fully implements the national cultural digitalization strategy, insists on innovation as the primary driving force for development, and takes "digital culture" as the main direction. For example, in the planning of the exhibition area, there are three themed exhibition areas: "New Momentum - Digital Cultural Industry Exhibition, New Design - Creative Design Service Exhibition, New Business Format - Cultural Tourism Integration Consumption Exhibition", which highlights the influence of "digital culture" , fully demonstrated the empowerment of digital technology to the cultural industry.
In terms of curating ideas, implement the deployment requirements of the Municipal Party Committee and Municipal Government on the "Major Cultural Industry Project Driving Strategy" and "Cultural Digitalization Strategy", insist on taking innovation as the first driving force for leading development, and support qualified county-level cities (districts) The exhibition will be organized around industrial innovation clusters, showcasing the construction of its industrial chain and the achievements of industrial innovation cluster construction, focusing on the speed and strength of Suzhou in the construction of digital industrial clusters.
In terms of event organization, this ICIF will be led by digitization, and will include 1 key event, 3 industry matchmaking events, 4 industry cooperation and exchange events, and 10 sub-venues reflecting the integrated development of Suzhou’s digital creativity and cultural tourism industry. The event fully demonstrates the power of digital, creating a city-wide linkage "Creative City" atmosphere. Suzhou Designers Association will also use the "Digital Empowerment Design Exhibition" as an answer sheet for digital and creative writing.
Excellent Exhibits: The "Five Major" Fields Light Up the City of Creativity
If the "digital" curatorial idea builds the overall skeleton of the ICIF, then the exhibitors and exhibits are the flesh and blood that enriches its life. To truly let the audience feel that what they see is rewarding and value for money, it is necessary to contact and display representative high-tech enterprises, consumption scenes and digital cultural products.
Suzhou has a long history and abundant scenery, such as Jinshang Su embroidery, babbling Wu dialect, museums and ancient books, Manli Kunqu opera... What kind of adventure will it be when multiculturalism meets digital technology? At this year's ICIF, key municipal cultural state-owned enterprises such as "Suzhou Press and Publishing Group, Suzhou Radio and Television Media Group, and Suzhou Cultural Investment and Development Group" will focus on the five major areas of "digital opera, cultural relics, dialects, silk patterns, and ancient books" The content of the direction is displayed in a scene, so that those ancient souls stored in Sioux City can walk in the modern venue and start a dialogue between ancient and modern times.
At the same time, this ICIF will also focus on "digital + industry", and join hands with heavyweight companies such as Zhongshu Group, HKUST Xunfei, Baidu, etc., to focus on artificial intelligence output content (AIGC), virtual digital human, smart cultural tourism, block Blockchain, metaverse and other technologies to demonstrate their applications in the fields of cultural creativity and cultural tourism. For example, Baidu will bring Wenxin large model technology display + immersive gallery, and iFlytek will showcase AI’s new breakthroughs in agricultural, cultural and tourism projects. ...Hundreds of companies will bring fresh experience and cutting-edge technology to the exhibition, presenting a hardcore "miniature era" to the audience.
As a leading enterprise in the artificial intelligence industry, iFLYTEK was invited to exhibit for the first time at last year's ICIF, exhibiting AI tour guide system for Suzhou dialect, instantaneous facial 3D imaging system, virtual human interaction all-in-one machine, iFLYTEK chess-playing robot A number of products in the six major sectors, including , will once again bring its "star products" in the digital field to a strong attack this year.
