News:Physical bookstores on campus are important cultural facilities and civilized carriers in colleges and universities. They play an important role in spreading advanced culture, promoting reading for all, and building a scholarly campus. At the same time, with the development of the Internet, online book shopping and e-reading have had a certain impact on physical bookstores, and many bookstores are depleted and unsustainable.
In 2016, 11 departments including the Propaganda Department of the CPC Central Committee jointly issued the "Guiding Opinions on Supporting the Development of Physical Bookstores"; in 2019, the General Office of the Ministry of Education issued the "Guiding Opinions on Further Supporting the Development of Physical Bookstores on College Campuses" to further increase the number of physical bookstores on campuses. construction support. In order to cope with the development and changes of the times, bookstores operating under new models have gradually entered university campuses, and physical bookstores have launched in-depth cooperation with universities.
As early as 2015, the Propaganda Department of the Provincial Party Committee, the Provincial Department of Education, the Provincial Press, Publication, Radio, Film and Television Bureau, and the Civilization Office of the Provincial Party Committee jointly issued the "Notice on Strengthening the Construction of Physical Bookstores in Colleges and Universities in Fujian Province", which for the first time introduced support and development measures for physical bookstores in colleges and universities. After the document was issued, many cultural enterprises in our province took active actions to build 5 physical bookstores in colleges and universities. Strait Publishing and Distribution Group has built 23 physical bookstores in colleges and universities in the province, covering an area of 6,000 square meters, mainly including "Xinhua" and "Dameng". Two brands.
How is the development of college bookstores in our province? How can traditional bookstores achieve transformation and upgrading when they enter campuses? How can bookstores and universities achieve mutual benefit and win-win results? Recently, reporters visited many university bookstores in our province to find out the answer.
Change reading to "pleasant" reading
On the weekend afternoon, I walked into the Dameng Bookstore located in the library of Fuzhou University's Qishan campus. The 1,300-square-meter double-layer space is equipped with self-study areas, reading areas, salon areas, etc., making it one of the busiest places on campus on weekends. The bookstore currently has a total book volume of 1,374,546.8 yuan and a total number of 30,911 volumes. It is currently the largest physical bookstore among universities in our province.
During the holidays, book hunters walked into this unique cultural space with different purposes. There were mothers with children, men from science and engineering holding "Chinese Classical Novel Class" in front of the Chinese studies bookshelf, and some wandering in front of the feminist bookshelf. Literary young women, they point in a common direction - to explore and ask in the imagination of time and space when books are opened.
Dameng Bookstore, which advocates the creation of a "humanistic spiritual realm", has entered Fuzhou University, which focuses on exploring science and technology and adheres to the integration of science and engineering into multi-disciplinary development. A "debate between humanities and science" is beginning.
The reporter saw that the book area of the bookstore is equipped with a triangular sundial gear device full of technology, which echoes the sundial outside the library and symbolizes the "three spirits" and engineering theme of Fuzhou University. The stacks of bookshelves are connected to each other and flow among the sea of books. The book structure in the store is mainly "Humanities and Social Sciences", followed by "Literary Novels", "New Knowledge on Art", "Natural History" and other titles.
"Making students love reading is the prerequisite for the construction of a 'bookish campus'. The school party committee continues to strengthen the construction of campus culture, insists on educating people, and allows students to fall in love with reading subtly. The construction of Dameng Bookstore is based on humanities, technology, and innovation. As a foundation, creating the characteristics of Fuzhou University is an important measure for Fuzhou University to optimize the scholarly environment of the school." said Shi Weihua, director of the Propaganda Department of the Party Committee of Fuzhou University.
Today, on the campus of Fuzhou University, the bookstore is integrated into the rich cultural landscape of the campus. Together with various benches and corridors scattered in every corner of the campus for teachers and students to study, study and read in the morning, they create a good environment for reading everywhere.
For a long time, Dameng Bookstore has established direct book distribution cooperation with well-known domestic publishing houses, leveraging the advantages of Strait Publishing and Distribution Group to increase the speed of new books on shelves and the breadth of available books, and enhance the competitiveness of physical bookstores. At the beginning of 2018, Dameng Bookstore also launched a service to support book opening and reading, hoping to drive book sales through this warm service.
"All our books support opening and reading. As long as you want to read and have needs, we can open the books for free for everyone to read." Store manager Huang Yefeng told reporters that in order to better meet the needs of teachers and students for paper reading, In order to meet individual needs, Dameng Bookstore not only displays books in categories, but also provides new book information and ordering services.
"Judging from the wastage rate of displayed books, today's students still have a strong demand for reading. Facing the current development situation, the diversified development of bookstores is inevitable, but we must still stick to our original aspirations and encourage everyone to read more and read more Paper books." Huang Yefeng introduced.
Next to the book "All Quiet on the Western Front" by German writer Remarque, there is a cartoon of a doctor treating soldiers, accompanied by the last sentence at the end of the novel: "He was killed in October 1918. On that day the entire front line was It was so calm and silent that the battle report from the army headquarters simply read this sentence: All Quiet on the Western Front."
"I have been under every tree in the Temple of Earth, and there are my wheel marks on almost every meter of grass." I came across a hand-drawn card with Shi Tiesheng's image in front of "Me and the Temple of Earth" written by contemporary Chinese writer Shi Tiesheng ...When book seekers linger and explore among the bookshelves, they are often impressed by the "little thoughtfulness" of the bookstore's design, and thus pick up a book.
In addition, Dameng Bookstore also launched the "Small Card Activity", where cards are randomly inserted into the book. If readers turn it over, they can redeem the corresponding prizes, thereby encouraging more people to open the physical book.
Colorful college campus bookstore
On September 12, 2016, two new stores of Xiamen Waitu Group opened at the same time. One entered the scenic spot, and the other went deep into the campus to Xiamen City Vocational College. Xiamen Waitu Group has built Waitu Xiamen Bookstore in Xiamen, which is listed as the most beautiful bookstore in the country. At the same time, Xiamen Bookstore is also the bookstore with the largest operating area and the largest variety of books in the province.
The outer book city Chengyuan store is opposite the school library and is positioned as a "style bookstore". It pursues a vibrant fashion style and aims to make the Chengyuan more and more "bookish". Outside the bookstore, there is also an outdoor courtyard of 180 square meters, with more than 60 booths indoors and outdoors, creating a leisure reading space for readers.
At the beginning of its opening, Waitu Group positioned the bookstore as a bookstore with the composite functions of "reading, cultural creation, and education." As time passes, bookstores assume more and more responsibilities for campus cultural construction and are given more and more new functions. Relying on the superior resources of Waitu Group, Waitu Bookstore has introduced courses such as coffee training, legal education, workplace etiquette training, and employment guidance for school teachers and students. Through continuous exploration, Waitu Group has upgraded the service function of the campus bookstore from a single campus bookstore to a "one-stop" student comprehensive cultural service center.
Coincidentally, Dameng Bookstore, known as the Fuzhou version of "Eslite Bookstore", settled on the Qishan Campus of Fujian Medical University in April 2021. "Fuyi Medicine Dameng Bookstore" became the first comprehensive humanities bookstore in the Fuzhou University Town area.
Arriving on the first floor of the library of Fujian Medical University's Qishan Campus, I saw that the newly renovated Medical Art Museum of Fujian Medical University shares the same silver-gray tone as the Dameng Bookstore opposite.
When introducing the entrance design concept, the design team explained: "We chose the image of 'the mountain of books leads to the sea of learning'. The narrow passage specially lowered at the entrance is in sharp contrast with the 9-meter height of the hall. When entering, you need to Turning from the left and passing through the four pillars, you can get an overview of the overall appearance. The visual route is layered with twists and turns, from narrow to deep, creating a viewing experience like entering a paradise."
"Compared to the West Lake Dream and Guling Dream with the style of the Republic of China, the Integrated Overseas Chinese Center Dream that stirs up art and commerce, the small and elegant Rongtu Dream, the Eighth Middle School Dream and the No.1 Middle School Dream of youthful sailing As Dameng's first college bookstore, Fuyi·Dameng aims to highlight the design features of creating a 'book palace'." said Zhang Lianwang, deputy general manager of Dameng Bookstore.
Dameng Bookstore takes books as its core and adopts a compound business model of "reading + salon" and "coffee + light food". It now has 10 stores in Fuzhou city. Starting from "Fu Yi, Big Dream", Dameng Bookstore has successively cooperated to build four college bookstores in three years, "Agriculture and Forestry, Big Dream", "Fu Nong, Big Dream", "Fu Nong, Big Dream".
In "Agriculture and Forestry · Big Dream", the reporter saw that Dameng Bookstore has created a special reading area based on the characteristics of the school. In addition to adhering to the selection of books in the humanities type, it also specially displays a series of agricultural and forestry characters, gardens, and life. Science books.
"Looking at the well-known university bookstores across the country, we found that some campus bookstores transcend geographical restrictions and serve as spiritual and cultural landmarks of the city and the spiritual yearning of readers, and are therefore sought after by book lovers from all over the world. We look forward to what Dameng Bookstore has always been pursuing. The ideal of humanistic spirit can collide with the campus culture of different universities and bring students a new reading experience and lifestyle." Zhang Lianwang said.
After settling in colleges and universities, Dameng Bookstore planned and organized various art and cultural activities, covering reading sharing meetings, new book launches, scientific lectures, and cultural salons.
This year, the "Fujian Medicine·Dameng" school-site integrated national reading project jointly established by Dameng Bookstore, Fujian Medical University and Fujian Writers Association was awarded the "2023 Fujian Province National Reading Outstanding Project".
The seeds of reading were planted four years ago. In 2019, Strait Publishing and Distribution Group and Fujian Medical University signed an agreement to jointly build the "Fujian Medical University and Dream College Student Humanistic Quality Cultivation Demonstration base".
The reporter learned from Fujian Medical University that the project targets college teachers and students as the main audience, with reading leisure experience and cultural activities as the main content, and is cultivated through reading experience, cultural salons, aesthetic life and other services, aiming to improve the current ability of college teachers and students. The relatively lacking humanistic quality.
Since then, Fujian Medical University has also cooperated with the Provincial Writers Association and Dameng Bookstore to establish the "Fujian·Dameng Literary Space" campus co-construction base, regularly introducing the writer resources of the Provincial Writers Association into the school, and offering lectures on humanities and literary topics. Recommend excellent local writer resources and Fujian edition good book resources to teachers and students on campus.
Innovative service model
Recently, "Xiamen University Xiang'an Hanfu" has become a "hot search term" on Xiamen University Xiang'an Campus on social media platforms. Many netizens shared their experience of experiencing Hanfu at Xinhua Bookstore of Xiamen University and shared photos of themselves wearing Hanfu on the Xiamen University campus.
Xinhua Bookstore Xiamen University Campus Store is a physical campus bookstore jointly created by Xiamen University and Xiamen City Xinhua Bookstore with the cultural characteristics of Xiamen University campus and Xiang'an campus. It has a "Boya Space" in the bookstore.
Walk into the Xinhua Bookstore located on the second floor of the North Hall of Dewang Library on the Xiang'an Campus of Xiamen University. It covers an area of about 409 square meters. The bookstore has original foreign language books, Xiamen University's exquisite cultural creations, books, office stationery, trendy toys and other products. Branded coffee, delicious light snacks, e-books, 5G new reading, robot shopping guide, self-study and reading activity areas are all available.
"The area that attracts the most attention is the traditional culture experience area, which is equipped with 'Fu' culture, traditional Chinese Hanfu, and tea art. We hope to let Chinese and foreign teachers and students experience traditional Chinese culture," said store manager Wang Zhenggang.
"'Bookstore + Cultural Creativity' is our current key development direction, creating a complex cultural and creative space to attract students to the bookstore. In this space, they will not just read monotonously, but get a more vivid reading experience. Create a It is a reading fashion, and it is also a way to experience a new cultural life." said Weng Zhongxin, head of the industrial department of Xinhua Group.
Xinhua Bookstore is a representative of traditional bookstores, carrying the reading memories of generations. Weng Zhongxin said that in response to the current important strategic direction of integrating culture and tourism, Xinhua Bookstore also has multiple stores in scenic spots. Leveraging the potential of culture and promoting the transformation and development of excellent traditional culture are the directions for the diversified development, transformation and upgrading of Xinhua Bookstore stores.
In recent years, Xinhua Bookstore has actively responded to market changes and built the country's first bookstore with the theme of "Fu" culture - Fu Shuxuan in Dongjiekou, Fuzhou. "We hope to use the demonstration store as an engine to attract cultural and creative products from across the province through Fu Shuxuan, and then deliver these products to various bookstores to create a Xinhua Bookstore with traditional cultural characteristics in the new era." Weng Zhongxin introduced.
