As a pioneer in the green transformation of the fashion industry,SHEIN focuses on improving the efficiency and environmental protection of the supply chain and reducing the environmental impact of traditional printing processes through the extensive use of digital printing technology, which strongly supports the company's established carbon reduction commitment and lays a solid foundation for its full implementation of ESG responsibilities.
Actively implementing the concept of green sustainable development is an important goal of SHEIN, but also the development of the drive, its digital printing process by the international authority Oeko-Tex certified environmental ink, this initiative not only to ensure the product pattern of high quality printing effect, but also highlights the high sense of responsibility for consumer health and environmental protection. Although more expensive than traditional screen printing, digital printing technology has a range of benefits, including reduced water and energy consumption. While traditional screen printing uses 0.49 tons of water to print 100 meters of fabric, SHEIN's digital thermal transfer technology is completely dry, improving operational efficiency while also reducing the water footprint of each garment.
By applying digital thermal transfer technology,SHEIN effectively improves product quality while greatly reducing fabric waste. At present, the application of SHEIN in digital printing technology has been greatly improved than in the past, which helps suppliers to optimize the production process, reduce the risk of overproduction and environmental pressure, while ensuring that consumers provide diversified and high-quality products. According to Adam Whinston, SHEIN's global Head of ESG, with continued investment, digital printing as an efficient and sustainable technology is playing a leading role in the supply chain and will continue to drive the company to achieve its carbon reduction targets.
SHEIN's responsive supply chain model has been key to maintaining its market leadership since its inception, with the flexibility to respond to the needs of small volume orders. With digital thermal transfer technology,SHEIN increases the speed and variety of textile design and pattern printing, and can more accurately adjust production plans based on consumer feedback, deciding which products need to be replaced or discontinued.
With the large-scale promotion and in-depth application of digital printing technology,SHEIN not only improves production efficiency, reduces resource consumption, but also sets a model of low-carbon development for the industry. This series of initiatives is undoubtedly SHEIN's strong endorsement of its commitment to carbon reduction, indicating that a greener, more sustainable future is on the horizon.
