Packaging and printing are required by almost every manufacturer and enterprise. Apple needs it, Huawei needs it, toy factories need it, and office enterprises also need it... Packaging and printing are just the needs of many industries and industries. So, how to do the whole case marketing planning and promotion of packaging and printing network? Temu Chan, the network marketing specialist of Phoenix Mountain Studio, is also the operation specialist of Taobao Phoenix Mountain Studio. A group of post-80s, post-90s and post-00s gathered together to pursue creativity and explore technology. Here are some ideas and suggestions of their marketing.
1. Build or use the platform for reading and consulting
The three words of business are "people, goods and market". Market, that is, transaction scenarios, platforms and tools. Websites, applets, apps, third-party platforms, and even WeChat can all be called platforms. It is necessary to be able to effectively use or build relevant bottles that can read the company's information and services.
2. Play the brand marketing card well
Packaging and printing not only operate services, but also products. Managing the network brand and reputation well on the network is related to the brand value and commercial transformation of products. A lot of work needs to be done to play the brand marketing card well. First, the brand display of the search entrance location, such as Baidu search terminal, website, encyclopedia, 100 accounts, good videos, Baidu pictures, Baidu Know, etc., which are of great significance for brand marketing. Second, WeChat search shows the brand words at the entrance, because there are many people using WeChat search now. Third, platforms such as Tiaoyin, Toutiao, Weibo and Xiaohongshu search the reputation at the entrance, and present the relevant brand presentation by searching keywords.
3. Do a good job of diversion and drainage
With the platform and brand, the reputation is good, and a special work is to do a good job in diversion and drainage. Diversion, drainage, and flow direction are associated with scenes and platforms, which are easy to form transformations. This is regarded as a closed loop of business, so the diversion work is actually very important and critical. For example, Baidu bidding and Baidu seo are very good precise drainage methods.
The following continues to share some relevant views, looking forward to some inspiration.
Nowadays, many products are crowding into the market, and you will find that there are more QR codes on the package than before. This is the traditional enterprise marketing itself in "Internet thinking". As a product packaging and printing manufacturer, traditional enterprises should seize the main context of "Internet+" and help customers realize the Internet marketing model to achieve greater competitiveness.
Printing QR code on the outer packaging of customers' products is the most basic step for packaging and printing enterprises to realize innovative business models with the Internet+thinking, and also the first step for many packaging and printing enterprises to realize the Internet+marketing model. How to help customers realize greater value? Many decision-makers of traditional packaging and printing enterprises said that as a supplier of overall packaging solutions, customers' needs are the goal of the enterprise. Therefore, packaging and printing enterprises should not only provide customers with high-quality packaging products, but also provide customers with a series of services such as packaging design, brand management and two-dimensional code. In the Internet+era, traditional packaging and printing enterprises should not be passive to do the porters of packaging products in the traditional sense, but help customers solve problems, and use Internet means, including their own technology and product advantages, to help customers realize greater value.
As far as the QR code business is concerned, the QR code service provided by packaging and printing enterprises to customers is to integrate the content of brand creativity, the content of software implementation decisions, the content of big data collection, and the content of hardware that can provide personalized QR code services for each product. This series has been organically combined to provide customers with accurate marketing, channel management, and interaction with consumers in the future, It has built a platform to face the future information society. In reality, many customers do not have the awareness of printing QR codes on the outer packaging of products, so packaging and printing enterprises should actively instill this awareness for customers to gain their trust and even gratitude.
The two-dimensional code on the brand product packaging undoubtedly increases the user experience, and a good user experience is a new product competitiveness. The purpose of user experience is to hope that users will eventually be willing to give us the expected feedback for this experience, such as purchasing products. At present, brand market competition is basically no longer the core competitiveness of products. Product competition is essentially the competition of user experience. Users no longer focus on the performance of products, but the sense of pleasure and value brought by products. Product packaging QR code is the best way to meet this demand of users.
Of course, the application of QR code technology to product packaging is a channel for Internet marketing. The Internet marketing model is not just a QR code. The future of Internet driven market, as well as the future of Internet+for traditional packaging and printing enterprises, requires more exploration.
The arrival of the Internet+era has provided greater possibilities for the transformation and upgrading of traditional enterprises. We can divide the development of packaging printing function into four stages: the first is the simple packaging stage; The second is the stage of product protection; The third is to reflect the stage of product added value; The fourth is the stage of product information exchange and user experience communication in the Internet+era. In the stage of product packaging developing into Internet information exchange, packaging materials have actually become a medium for communication between producers and consumers, producers and distributors, and producers and producers. Now, the additional content on the outer package of the product must introduce consumers to the Internet and the enterprise Internet information exchange platform, which displays a large amount of information.
In the era of "Internet+", at the stage of Industry 4.0, the Internet is no longer an information network in the traditional sense. It is more an Internet of Things that integrates material, energy and information. The Internet not only conveys information in the traditional sense, but also includes information about material and energy. In the future, the Internet is no longer a tool in the general sense. It will be transformed into a whole process from design, production, sales to after-sales. This requires traditional packaging and printing enterprises to constantly explore and forge ahead on the road of improving and developing enterprise capitalization in line with the trend of Internet Plus.
