With the development of printing technology, the printing industry is subdivided into many sectors, including packaging printing, book printing, digital printing and business printing. These are several major sectors, which can be subdivided. For example, packaging and printing can be subdivided into gift boxes, corrugated boxes, plastic packaging, white card boxes, and even wooden and metal packaging. Next, Nanjing Summit Printing will discuss the development prospects of the packaging printing industry.

With the development of the manufacturing industry, the competition in the product market is not only limited to the product quality itself, but also the quality and personalization of packaging become a part of the product competition and play a decisive role. Using packaging to stimulate the purchase desire has become an important marketing means for businesses.

The packaging industry is more and more closely connected with the marketing planning. The classic case of "Jiangxiaobai", the late show of the liquor industry, has successfully risen to the top by relying on the packaging, and has become a well-known brand popular in the liquor industry. Personalized packaging has become a major feature of Jiangxiaobai Liquor. Each label has a sentence that is particularly warm, inspirational or puzzling.

With the improvement of people's living standards, it is no longer limited to enjoying the goods themselves, and the added value has become a particularly important point. The classical and personalized copy on the packaging, the personalized and recyclable packaging have become the development trend of packaging printing. In the future, the boundary between packaging printing and marketing strategy will become more and more blurred.